About Power Alliance
A Community for Ambitious Dealers to Thrive
Every great success begins with a story. For Power Alliance, it’s the story of Jim Swetman, an entrepreneur who grew his home-based generator dealership into one of the top 20 in the nation, earning seven consecutive years of recognition.
After selling his business, Jim turned his focus to helping others achieve their goals by sharing his expertise and proven strategies.
Power Alliance is not just a consulting group; it’s a mastermind community for standby power dealers built on real-world experience, shared knowledge, and a deep belief in the power of collaboration. Our mission is to empower dealers with proven practices and industry insights to achieve sustainable growth. Here, no dealer faces challenges alone.
“Jim Swetman has proven to be a valuable source of insight and strategy as we grow in the standby power business,” says Jesse Adams, Owner of Adams. “His guidance has been instrumental in helping us navigate challenges and seize opportunities.”

Is Power Alliance
Right for You?
Power Alliance was created for dealers who are ready to:
Break free from operational inefficiencies with systems that work.
Scale your business while avoiding common pitfalls.
Join a network of like-minded professionals who overcome challenges and inspire growth.
Build a profitable and sustainable dealership designed to thrive in a competitive market.
If you’re ready to take your dealership to the next level, Power Alliance is here to guide you.
What is a Mastermind Community?
Collaboration. Connection. Growth.
A mastermind community is more than a professional network, it’s a transformative space where like-minded business owners like you come together to share strategies, solve problems, and inspire success. At Power Alliance, our members tap into collective expertise to overcome challenges and unlock opportunities.
Expert Guidance
You’ll have access to proven strategies, insights, and advice from experienced industry leaders like Jim Swetman and your fellow members. Learn what’s worked for others and apply it to your business.
Collaborative Growth
When you face obstacles, you won’t face them alone. Our mastermind provides a safe space to brainstorm, share ideas, and collaborate on solutions that drive real results.
Accountability That Drives Results
We believe in the power of community. Our members encourage and challenge each other to set ambitious goals, stay focused, and follow through, because growth doesn’t happen in isolation.
Tailored Growth
Every dealership is unique. That’s why we focus on personalized strategies that align with your specific goals, whether it’s improving operations, boosting sales, or scaling sustainably.
Membership Benefits
Proven Systems for Exceptional Growth
When you join Power Alliance, you gain access to proven systems and strategies that drive growth and sustainability:
Expert Guidance
You’ll have access to proven strategies, insights, and advice from experienced industry leaders like Jim Swetman and your fellow members. Learn what’s worked for others and apply it to your business.
Installation Efficiency
Streamline your installation process for maximum profitability. Complete installations in one day, reduce errors, and boost customer satisfaction with expert guidance and proven best practices.
Sales Strategy
Empower your sales team with actionable strategies to close more deals. Our training modules, performance tracking systems, and structured sales processes are designed specifically for the standby power industry.
Marketing Support
Make your business stand out. From digital ads to showroom strategies, we’ll help you craft marketing plans that connect with your audience and drive results.
Recruitment of Skilled Technicians
We guide you in hiring and retaining a technical workforce to provide exceptional service and build lasting client relationships.
Service Agreement Management
Streamline agreement oversight to save time and increase customer satisfaction.
Exit Strategies
Our experts provide guidance on creating exit strategies that maximize profits or minimize losses.
These benefits aren’t just ideas, they’re actionable strategies that deliver measurable success.
Membership Options
Alliance Circle
$5,950
Per year
90-Minute Discovery Session
In the first 30 days, we’ll schedule a 90-minute discovery session with Jim Swetman to outline objectives, pain points, etc.
One High Octane Monthly Call
Gain access and insights from guest speakers and industry professionals.
Accountability Groups
We’ll place you with non-competitive dealers.
Access to Members-Only Slack Channel
Ask questions and get expert insight, proven methods, and practical advice from Jim Swetman and other group members.
Access to Content Portal
- Video Library
- Training Library
- Content Library
- SOP Library
Alliance Partner
$12,900
Per year
Everything from Alliance Circle, plus:
One-on-One Monthly Call
One-on-one monthly call with Jim Swetman to discuss specific issues and strategic planning.
Additional Accountability and Support
Alliance Partner members will receive additional accountability and support to help you stay on track with defined business goals.
Alliance Premier
$22,000
Per year, plus expenses
Everything from Alliance Partner, plus:
On-Site Consulting Visit
We’ll schedule an on-site consulting visit within the first 90 days of joining.
Affiliate Circle
$5,000
Per year
Members of Affiliate Circle are suppliers and vendors who align with the values and mission of Power Alliance. Members will improve operation sales and the mission of other Power Alliance members.







Take the First Step Toward Success
Joining Power Alliance is easy and impactful. Here’s how to get started:
Apply Online
Fill out a simple application form to tell us about your dealership and goals.
Schedule a Call
Meet with our team to explore how Power Alliance can help you grow.
Transform Your Business
Access tailored strategies, coaching, and a collaborative network of peers.
2025 © PowerAlliance.com
Privacy Policy
Last Updated: January 1, 2025
PowerAlliance.com (“Company,” “we,” or “us”) is committed to maintaining robust privacy protections for its users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or participate in our Services, which include user-generated content and other community interactions. By using our Services, you agree to the practices outlined in this policy.
1. Information We Collect
We collect both Personal Information and Non-Personal Information to enhance our Services and provide a seamless user experience:
Personal Information
- Account Details: Name, email address, phone number, billing address, payment details, and account credentials.
- Content Contributions: Data you share through surveys, forms, or community interactions, such as comments or uploaded materials.
- Contact information and communication preferences
- Usage data related to our services and community interactions
Non-Personal Information
- Usage Data: Includes IP address, browser type, device information, access times, referring/exit pages, and browsing patterns.
- Technical data (IP addresses, cookie identifiers, website activity)
- Other information relevant to customer surveys, feedback, and offers.
Cookies and Tracking
Cookies help us understand user behavior, improve functionality, and personalize user experiences. We may use both first-party and third-party cookies to:
- Help analyze web traffic and user behavior
- Remember user preferences and settings
- Enable certain website functions
- Support security features
- Track user preferences
- Analyze trends
- Deliver targeted content
These cookies may also enable third-party integrations like analytics tools to collect aggregated data for performance insights. Persistent cookies remain on your device until deleted, while session cookies expire when you close your browser.
Information from Third Parties
We may receive data from service providers or partners, including demographic and preference details to better customize your experience.
2. How We Use Your Information
We use the information collected to:
- Provide and improve our services
- Maintain and enhance site functionality
- Process memberships and payments
- Send relevant communications about services, updates, and offers
- Customize website content based on user preferences
- Conduct internal analytics and improve user experience
- Comply with legal obligations
- Monitor usage patterns and preferences to optimize user experiences
- Communicate updates, promotions, and respond to inquiries
3. Sharing Your Information
We do not sell or rent your personal information. However, we may share information in the following cases:
With Service Providers
- Payment processors for transaction handling
- Email service providers for communications
- Analytics providers for service improvement
- Hosting providers for website operation
Legal Requirements
- To comply with laws and regulations
- In response to valid legal requests
- To protect our rights and property
Business Transfers
- In connection with a merger, acquisition, or sale of assets
- During corporate restructuring or ownership changes
With Your Consent
- When you explicitly approve information sharing
- For optional third-party integrations, you choose to enable
4. Data Retention and Security
Security Measures
We implement appropriate physical, electronic, and managerial security measures, including:
- Secure data storage and encryption protocols
- Regular security assessments and updates
- Restricted access to personal information
- Employee training on data protection
- Incident response procedures
Data Retention
We retain personal information for as long as necessary to:
- Provide requested services
- Maintain business records
- Comply with legal obligations
- Support legitimate business purposes
Information will be securely deleted when no longer needed for these purposes.
5. Payments
Payment Processing
- All payments are processed securely by third-party payment processors
- We do not store complete payment card details
- Payment processors adhere to PCI-DSS requirements
- Billing information is retained for record-keeping purposes
6. Your Rights and Controls
You have the right to:
- Access your personal information
- Request corrections to inaccurate data
- Opt out of marketing communications
- Request data deletion (subject to legal requirements)
- Control cookie preferences
To exercise these rights:
Requests will be processed within 30 days.
7. Children’s Privacy
Our services are not directed at individuals under 16 years of age. We do not knowingly collect personal information from children. If we learn we have collected such information, we will take steps to delete it.
8. International Data Transfers
For users outside our primary operating jurisdiction, personal data may be transferred and processed in other countries. We ensure appropriate safeguards are in place for such transfers through standard contractual clauses or other legal mechanisms.
9. Changes to This Privacy Policy
We reserve the right to update these privacy terms as needed. Users will be notified of significant changes via email and website announcements. Continued use of services after changes indicates acceptance of updated terms.
10. Contact Us
For privacy-related questions or concerns:
PowerAlliance.com
Email:
Response Time: Within two (2) business days
Effective Date: January 1, 2025
Terms & Conditions
Last Updated: January 1, 2025
Welcome to PowerAlliance.com (the “Site”). These Terms & Conditions (“Terms”) govern your use of the Site, membership services, and any related communications or resources provided by PowerAlliance.com. By accessing or using this Site and its services, you agree to these Terms. If you do not agree, please do not use this website.
1. Membership and Payments
Membership Benefits and Access: Membership provides paying members with access to PowerAlliance.com – e.g., community forums, educational resources, exclusive content, events, etc.]. By becoming a member, you gain access to these benefits for the duration of your active membership period.
Membership Plans: Access to PowerAlliance.com’s community requires a paid annual membership. By subscribing, you authorize us to charge the applicable fees.
Cancellation Policy: Memberships may be canceled at any time, but access will remain active until the end of the current annual term. Members will receive a notification via email 30 days prior to the renewal date. Refunds will not be issued for unused months or partial terms. If your membership is not canceled before renewal, it will automatically renew for the next annual term.
Payment Updates: You agree to keep your payment information current. Failure to provide valid payment information may result in suspension or termination of your account.
2. Accounts
Account Creation: To access membership services, you must create an account with accurate and truthful information. By doing so, you warrant that all information provided is accurate and truthful, and you are authorized to provide payment information. You agree to update your account information as needed.
Account Security: You are responsible for maintaining the confidentiality of your login credentials. Sharing account details is prohibited. PowerAlliance.com is not liable for unauthorized access or actions resulting from the misuse of your credentials.
Compromised Accounts: If you suspect unauthorized access, notify us immediately at . We may suspend your account and assist in resolving unauthorized actions.
3. Communication Guidelines
Rules for Use: When using forums, messaging tools, or other communication features, you must avoid using obscene, vulgar, or offensive language, refrain from submitting unlawful, defamatory, or discriminatory content, and not impersonate others or misuse PowerAlliance.com’s system for spam or mass communication.
Monitoring: PowerAlliance.com reserves the right to monitor communications and remove content that violates these Terms.
4. Community Guidelines
Respectful Conduct: Members must engage respectfully. Harassment, abusive behavior, or discrimination will not be tolerated.
Violation of Guidelines: PowerAlliance.com reserves the right to suspend or terminate accounts that violate these Terms or community standards.
5. User-Generated Content
Content Responsibility: Members may submit content to PowerAlliance.com, including but not limited to text, images, videos, and other materials (“User Content”). By submitting User Content, you acknowledge and agree that you are solely responsible for the User Content you post or share through our services, and that User Content must not include unlawful, harmful, defamatory, obscene, or otherwise objectionable material, or content that infringes on the rights of others, including intellectual property, privacy, or publicity rights.
License Grant: By posting User Content, you grant PowerAlliance.com a non-exclusive, worldwide, royalty-free, perpetual license to use, copy, distribute, modify, display, and create derivative works of your content in connection with the operation of our services. This license includes sublicensing rights to trusted partners and affiliates.
Content Moderation: PowerAlliance.com reserves the right, but not the obligation, to review, edit, or remove User Content at its discretion for any reason, including violation of these Terms.
Prohibited Content: The following types of User Content are prohibited: content that is defamatory, obscene, offensive, or discriminatory; content that promotes illegal activities or violates any applicable laws; and content that infringes upon the intellectual property or rights of any third party.
6. Proprietary Rights and Intellectual Property
Ownership of Content and Materials: All content, materials, courses, presentations, documents, and resources provided through PowerAlliance.com are protected by copyright and other intellectual property laws. These materials are intended for personal use only by active members. Members may not: The Site contains copyrighted material, trademarks, and proprietary information belonging to PowerAlliance.com and its licensors. Except for content in the public domain or with written permission, you may not copy, modify, publish, transmit, distribute, perform, display, or sell any such proprietary information.
Reliance on Content: Opinions, advice, statements, and other information made available through the Site by third parties are their own and should not be relied upon. PowerAlliance.com is not responsible for such content or its accuracy.
7. Services and Pricing
Service Descriptions: PowerAlliance.com makes every effort to provide accurate descriptions of its services. Variations may occur based on individual needs.
Pricing: All prices are accurate at the time of publication. PowerAlliance.com reserves the right to modify prices or offers as necessary.
8. Availability of the Website
Site Availability: The Site is provided “as is” and “as available.” PowerAlliance.com employs best practices for high uptime but does not guarantee uninterrupted access.
External Factors: PowerAlliance.com is not liable for disruptions caused by factors beyond its control, such as natural disasters, ISP failures, or government actions.
9. Limitation of Liability
General Liability: To the maximum extent permitted by law, PowerAlliance.com is not liable for direct or indirect losses, including special or consequential damages.
Exclusions: PowerAlliance.com’s liability for death, personal injury, or fraudulent misrepresentation is not excluded.
10. Links to This Website
Linking Permissions: You may link to the home page without prior permission, but it must not imply endorsement. Deep linking requires express written permission.
Link Removal: PowerAlliance.com reserves the right to request the removal of any unauthorized or inappropriate links.
11. Content Posted on Other Websites
External Content: PowerAlliance.com has not reviewed, and cannot review, all material made available through websites and webpages that link to or from PowerAlliance.com. PowerAlliance.com does not control these external websites and web pages and is not responsible for their content or use.
Precautions: You are responsible for taking appropriate precautions to protect yourself and your devices from harmful or destructive content.
Disclaimer: PowerAlliance.com disclaims any responsibility for harm or damage resulting from your use of non-PowerAlliance.com websites or webpages.
12. Responsibility of Website Visitors
Content Review: PowerAlliance.com has not reviewed, and cannot review, all material posted to the Site by users or external contributors. As such, PowerAlliance.com is not responsible for the content, use, or effects of such material.
Precautions: You are responsible for taking precautions to protect yourself and your devices from harmful content. The Site may contain offensive, inaccurate, or infringing material.
Disclaimer: PowerAlliance.com disclaims any responsibility for harm resulting from visitors’ use of the Site or from downloading content posted on the Site.
13. Educational Content and Investment Disclaimer
PowerAlliance.com provides educational content and community resources for informational purposes only. We do not provide financial, investment, legal, or tax advice. All content, strategies, and examples are general in nature and may not apply to all situations or circumstances. Members are responsible for:
- Conducting their own due diligence
- Consulting with appropriate professionals before making any business or investment decisions
- Understanding that success depends on individual effort, circumstances, and various factors beyond our control
- Acknowledging that testimonials or case studies represent individual experiences and are not guarantees of similar results
14. Warranty Disclaimer
The PowerAlliance.com website, its content, user-submitted content, community resources, and any other materials provided through our services are made available on an “as is” basis, without any warranties of any kind. PowerAlliance.com disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy of content, freedom from errors, suitability of content, and availability of the website or its services. This disclaimer applies to the fullest extent permitted by applicable law.
15. Support
Access to Support: All paid members have access to email support. Support requests can be submitted via email to at any time. PowerAlliance.com will make reasonable efforts to respond to support requests within one business day.
Scope of Support: Support is provided to assist with the use of PowerAlliance.com services and is delivered in accordance with our standard support practices, procedures, and policies. PowerAlliance.com reserves the right to update these practices as necessary.
16. Third-Party Rights
Nothing in these Terms & Conditions shall grant any rights to or confer any benefits upon any third party. The agreement created by these Terms & Conditions is solely between you and PowerAlliance.com.
17. Entire Agreement
These Terms & Conditions, along with any policies or notices explicitly incorporated herein, constitute the entire agreement between you and PowerAlliance.com regarding your use of the Site and its services. They supersede and replace any prior agreements, communications, or understandings, whether oral or written, concerning the same subject matter.
18. Amendments
PowerAlliance.com reserves the right to modify these Terms & Conditions at any time. Any changes will become effective immediately upon posting to the Site. It is your responsibility to review the Terms periodically to ensure you are aware of any updates. Continued use of the Site and its services after changes are posted constitutes your acceptance of the modified Terms.
19. Previous Terms and Conditions
In the event of a conflict between these Terms and any prior versions, these Terms will prevail unless explicitly stated otherwise.
20. Severability
If any provision of these Terms & Conditions is found to be unlawful, void, or unenforceable, that provision shall be deemed severable from these Terms and will not affect the validity and enforceability of the remaining provisions.
21. Governing Law
These Terms & Conditions are governed by the laws of New York. Any disputes will be subject to the exclusive jurisdiction of the courts in that jurisdiction.
22. Contact Us
If you have any questions about these Terms, please contact us at .
23. Privacy and Data Collection
Information We Collect
PowerAlliance.com collects and processes the following types of information:
- Personal identification information (name, job title, email address)
- Contact information and communication preferences
- Technical data (IP addresses, cookie identifiers, website activity)
- Usage data related to our services and community interactions
- Other information relevant to customer surveys, feedback, and offers
Use of Collected Information
We use the collected information to:
- Provide and improve our services
- Maintain and enhance site functionality
- Process memberships and payments
- Send relevant communications about services, updates, and offers
- Customize website content based on user preferences
- Conduct internal analytics and improve user experience
- Comply with legal obligations
Data Security
PowerAlliance.com implements appropriate physical, electronic, and managerial security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Secure data storage and encryption protocols
- Regular security assessments and updates
- Restricted access to personal information
- Employee training on data protection
- Incident response procedures
Cookie Usage
Our website uses cookies and similar technologies to enhance user experience and collect usage data. These technologies:
- Help analyze web traffic and user behavior
- Remember user preferences and settings
- Enable certain website functions
- Support security features
Users can modify their browser settings to control cookie acceptance, though this may affect website functionality.
Third-Party Data Sharing
PowerAlliance.com may share user information with:
- Service providers necessary for website operation
- Trusted partners for specific business purposes
- Legal authorities when required by law
We commit to:
- Never selling personal information to third parties
- Sharing data only with partners who maintain adequate privacy protections
- Obtaining user consent when required for data sharing
- Maintaining transparency about data sharing practices
User Rights and Controls
Members have the right to:
- Access their personal information
- Request corrections to inaccurate data
- Opt out of marketing communications
- Request data deletion (subject to legal requirements)
- Control cookie preferences
To exercise these rights, contact . Requests will be processed within 30 days.
Data Retention
We retain personal information for as long as necessary to:
- Provide requested services
- Maintain business records
- Comply with legal obligations
- Support legitimate business purposes
Information will be securely deleted when no longer needed for these purposes.
Marketing Communications
Users may receive marketing communications about:
- Service updates and new features
- Special offers and promotions
- Community events and resources
- Relevant industry information
To opt out of marketing communications:
- Click the “unsubscribe” link in any marketing email
- Contact
- Update communication preferences in account settings
Changes to Privacy Terms
PowerAlliance.com reserves the right to update these privacy terms as needed. Users will be notified of significant changes via email and website announcements. Continued use of services after changes indicates acceptance of updated terms.
Children’s Privacy
Our services are not directed at individuals under 16 years of age. We do not knowingly collect personal information from children. If we learn we have collected such information, we will take steps to delete it.
Contact for Privacy Matters
For privacy-related questions or concerns:
Email:
Response Time: Within 2 business days
International Data Transfers
For users outside our primary operating jurisdiction, personal data may be transferred and processed in other countries. We ensure appropriate safeguards are in place for such transfers through standard contractual clauses or other legal mechanisms.
Effective Date: January 1, 2025
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